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	<title>Liminal</title>
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		<title>A Razorfish Analysis of Customer Engagement in Transition</title>
		<link>http://liminal.razorfish.com/?p=1</link>
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		<pubDate>Thu, 13 Jan 2011 10:00:24 +0000</pubDate>
		<dc:creator>johnzell</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[LIMINAL]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Liminal]]></category>
		<category><![CDATA[SCRM]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Welcome]]></category>

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		<description><![CDATA[Change. As marketers, we have always accepted it. Markets change; brands gain momentum and then lose energy; and new mediums come along. Consider the advent of television in the 1950s and how it changed the rules of marketing for decades. The change marketers face today is different than what has come before, in both its [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>A Brief Review of Customer Reviews</title>
		<link>http://liminal.razorfish.com/?p=410</link>
		<comments>http://liminal.razorfish.com/?p=410#comments</comments>
		<pubDate>Fri, 11 Mar 2011 15:52:30 +0000</pubDate>
		<dc:creator>aryehjacobsohn</dc:creator>
				<category><![CDATA[Razorfish]]></category>

		<guid isPermaLink="false">http://liminal.razorfish.com/?p=410</guid>
		<description><![CDATA[We’ve recently seen evidence that more companies are creating space on their sites for customer reviews. According to Alterian, 74% of Americans use online comparison sites to gather product information. While this seems like a straightforward case of increasing adoption, we think it might signal a shift in how people use reviews. While writing Liminal, [...]]]></description>
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		<title>Virgin America: Addressing Today&#8217;s New Age of Communication With Consumers</title>
		<link>http://liminal.razorfish.com/?p=402</link>
		<comments>http://liminal.razorfish.com/?p=402#comments</comments>
		<pubDate>Tue, 01 Mar 2011 15:02:04 +0000</pubDate>
		<dc:creator>Teresa Caro</dc:creator>
				<category><![CDATA[LIMINAL]]></category>

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		<description><![CDATA[When describing what we mean by Engagement Types, I love to retell the story Sir Richard Branson told at last year&#8217;s Exact Target Connections 2010. Apparently, someone on one of the Virgin America planes had an issue and instead of pushing the flight attendant call button (as most of us tend to do), he Tweeted [...]]]></description>
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		<title>Liminal: The Customer Engagement Report Launch Recap</title>
		<link>http://liminal.razorfish.com/?p=399</link>
		<comments>http://liminal.razorfish.com/?p=399#comments</comments>
		<pubDate>Mon, 28 Feb 2011 08:00:47 +0000</pubDate>
		<dc:creator>Teresa Caro</dc:creator>
				<category><![CDATA[LIMINAL]]></category>

		<guid isPermaLink="false">http://liminal.razorfish.com/?p=399</guid>
		<description><![CDATA[First off, we&#8217;d like to thank everyone who Tweeted, blogged, posted something on Facebook or LinkedIn, or commented on the Mediapost article or here on our blog. As we said in &#8220;Liminal,&#8221; bringing up the idea of engagement tends to spark a visceral response from marketers &#8211; and we were not disappointed by the passionate [...]]]></description>
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		<slash:comments>7</slash:comments>
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